CAPABILITIES

G2M CAPABILITIES SPAN THE FULL COMMERCIAL SPECTRUM

Sales Force Optimization

  • Targeting
  • Alignments
  • Size and structure
  • Role definition
  • Job requisitions
  • Expectation documents
  • Field coaching summaries
  • Policy development
  • Incentive design
  • Incentive reporting and calculation
  • Activity evaluation
  • Field expectation documents

CRM/IT Implementation

  • Veeva CRM implementation
  • PMO Partner with implementation and management vendors
  • Data mastering
  • EDI file processing

Performance Optimization

  • Reporting/Analytic
  • Ad-Hoc analysis
  • Multichannel optimization
  • Geolocation analysis
  • Trigger programs (real time data driven alerts)
  • Line of therapy and other claims-based analytics

G2M Model Design

  • Operationalize the patient journey
  • Become more topical across channels
  • Marketing model design, a repeatable process you train marketers to follow
  • Organizational model design
  • Marketing strategy