CUSTOMER CASES

Customer Cases

G2M_color

Small Biotechnology Company

Situation

New leadership needed an audit of internal operations and capabilities.

 

Actions:

Completed the review, discovered various issues with targeting, alignments, vendor use of data and contracts.

Outcomes:

  • Adjusted vendor contracts saving 120k
  • Streamlined internal sales ops
  • Resolution of CRM issues
  • Training of internal teams to hand off improved capabilities

Publicly Traded Midsized Organization, Pre-Launch - Oncology

Situation

New company with novel radio-therapeutic required a full build out of commercial operations.

Actions:

Project management and delivery of all sales/marketing operations functions.

 

Outcomes:

  • Targeting, sizing and geo design completed
  • Veeva Essentials deployed in 8 weeks
  • Roles and responsibilities, field expectations, behavioral guides completed
  • Incentive plan designed and implemented

AKTANA

Situation

Aktana is the market leader in Al driven promotion. They had an issue with company’s analytical teams pushing back on their offering.

Actions:

Complete market research to identify the messaging issue, test new messaging and deploy.

Outcomes:

  • Improved customer interactions
  • Global POC at top 5 pharma for new capability
  • Retained as commercial advisor for Aktana
  • Eliminated friction with analytical teams by changing messaging

Customer Cases

G2M_color

Small public Biotechnology company - Solid Tumor Oncology

Situation

Pharmacy partnership evaluation needed with drive time and geocoding of locations required.

 

Actions:

Partner with VP of Ops to design routing and selection for the mixing pharmacy partners.

 

Outcomes:

  • Ensured 85% or greater mixing pharmacy availability for target audience as back up to their existing capabilities
  • Providing mapping and roll out messaging for sales teams
  • Providing ad-hoc support in discussions with multiple pharmacy partners

Publicly traded midsized organization, pre-launch - Hematologic Oncology

Situation

Full commercial build out, internal and external teams, ongoing management of operational functions.

Actions:

Project management and delivery of all sales / marketing operations functions, included IC, Targeting, Alignments

Outcomes:

  • Org design internal and external
  • Capability design and vendor selection
    – Fleet, CRM, Sunshine Act, etc..
  • Saved client 700k annually over next vendors pricing
  • Ongoing management of alignments and incentives.
  • Client relationship is 4 years and ongoing